- Growing awareness by public about how big companies track, sell personal data
- Owning, monetizing personal data possible through BIGtoken app
- Working to educate consumers on how to protect, own use of personal data
People are starting to understand how vulnerable their data is and how big companies such as Facebook, Twitter, Snapchat and other social-media platforms track and sell that data. Every individual creates data by what they search, view, read, listen to, purchase and like. That data is collected and sold, generating billions in revenue each year. SRAX Inc. (NASDAQ: SRAX), through its BIGtoken platform, is placing power of that data back into an individual’s hands. Through SRAX, consumers can now own and monetize their personal data.
In spring 2018, the European Union’s General Data Protection Regulation (GDPR) set guidelines that caused online companies worldwide with audiences in the EU to scramble for compliancy. While the United States doesn’t currently have the same restrictions, things are beginning to change. The California Consumer Privacy Act (CCPA) will go into effect Jan. 1, 2020. This new law will give consumers the ability to forbid a company from…
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