- SRAX, via its BIGtoken platform, has developed a consumer-managed data marketplace
- The Company also has its BIGresearch program that extracts data and insights from its BIGtoken audience
- In addition, SRAX has its Lightning Insights program that gives businesses knowledge by returning first-rate audience insights
In today’s economy, personal data has become an incredibly valuable commodity. Companies that are able to walk the tightrope of leveraging consumer data while upholding stringent privacy expectations are hard to find. However, SRAX Inc. (NASDAQ: SRAX) is at the vanguard of developing a consumer-managed data marketplace that gives consumers control over their information. SRAX, a digital marketing and consumer data management technology enterprise, offers consumers the ability to own their own data and get paid for its release. Additionally, the Company’s technology and tools unlock data to reveal core consumers and their characteristics across marketing channels for brands in a variety of verticals. Through several new initiatives, SRAX continues to leverage consumer data to innovate in the evolving economic landscape.
One of SRAX’s latest initiatives is its web portal for the research side of BIGtoken – BIGresearch. Fundamentally, BIGresearch connects businesses to global first-party data that is uniquely consumer verified and opted in. With a nod to data’s increasing value in today’s economy, BIGresearch extracts data and insights from the Company’s BIGtoken (consumer-managed data marketplace) audience of more than 16 million registered users and enable businesses to…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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