SRAX Inc. (NASDAQ: SRAX) Long-Time Advocate of Consumer-Controlled Data, Provides Template for CCPA Compliance

June 8, 2020 12:33:50
  • Enforcement of country’s strictest privacy act, the California Consumer Privacy Act, begins July 1
  • SRAX leads way in offering consumers full control over their information.
  • Company’s proprietary BIGtoken platform allows people to own, earn from data while providing advertisers access to verified consumer data.

Beginning July 1 — only a few days away — enforcement of the California Consumer Privacy Act (“CCPA”) begins. Designed to give consumers more control over their personal information, the law was passed in California but impacts companies across the country. As many companies are scrambling to fall within the regulatory guidelines, SRAX Inc. (NASDAQ: SRAX), a digital marketing company focused on providing consumer data-management services, has long been an advocate of consumers having full control over their information and, in fact, provides compensation to consumers who choose to share their data.

The CCPA was passed in 2018 with additional amendments added as late as October 2019. “Considered to be the most comprehensive in the country, the California Consumer Privacy Act (CCPA) is set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This expansive act is designed to give consumers more control over their personal information and will reach beyond California’s borders,” reported a “Forbes” article…

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