- SRAX conducted two surveys using consumer-driven BIGtoken platform
- Mother’s Day study showed 68% of users purchased gifts, 49% bought online
- COVID-related survey reveals 67% of users afraid of early reopening, 32% intend to immediately purchase non-essential services
- BIGtoken platform encompasses 16 million users across more than 30 countries with $400 million potential projected revenue by January 2022
As a global society adapts to COVID-19 restrictions, consumer patterns and preferences continue to shift – and insights into these changes are more sought-after than ever before. Brands across all industries seek to leverage valuable consumer data to increase sales, and companies like SRAX Inc. (NASDAQ: SRAX), a technology company focused on digital marketing and consumer data management, have valuable resources to meet this need. SRAX recently released two studies showing key insights about changing consumer patterns in connection with the COVID-19 panic. Through the use of its BIGtoken platform, SRAX leverages the consumer data of its 16 million users to create valuable data sets that are accessible by marketers for a fee. The company also compensates its users with cash or gift cards when they opt in and give access to their data.
The first BIGtoken study was conducted with Publicis Groupe, one of the largest marketing and communications companies in…
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