- SRAX has developed an exclusive consumer-managed data marketplace
- The company offers its proprietary BIGtoken platform
- SRAX has entered into new partnerships to launch BIGtoken’s BIG Rewards(TM)
SRAX Inc. (NASDAQ: SRAX) is a digital-marketing and data management technology company based in Los Angeles, California. The company provides marketers, content owners and consumers with tools to unlock the value of data. Its technology unlocks this data to reveal brands’ core consumers and their characteristics across marketing channels, enabling businesses to better reach their customer bases. Additionally, through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where consumers can own their own data and get paid for the release of that data. Via BIGtoken, consumers earn rewards when they opt into sharing their data and when that data is purchased.
Fundamentally, SRAX is focusing on privacy and data ownership – an invaluable approach in this age of Facebook, Twitter, Snapchat, LinkedIn and the like – along with concerns over the protection of personal data. The company’s vision is to build the most valuable opted-in consumer dataset worldwide. Today’s contemporary consumers expect to keep data private but also receive compensation for releasing data once they decide to do so. This critical need has created a…
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