SRAX Inc. (NASDAQ: SRAX) Provides Consumers Privacy, Transparency, Compensation; Branded Companies See Higher ROI

February 13, 2020 12:35:17
  • SRAX’s proprietary platform allows consumers to own, monetize their data
  • While CCPA is now law, consumers aren’t feeling protected
  • Big marketers looking for correct, effective data; BIGtoken delivers

SRAX Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, has developed a consumer-managed data marketplace that delivers a digital competitive advantage for brands. Through its exclusive platform BIGtoken, SRAX provides everyone in the Internet ecosystem choice with transparency and compensation. Consumers who use BIGtoken are able to own and monetize their data while brands that purchase access to that data benefit from higher ROIs.

Consumers are increasingly demanding to keep their data private. In addition to simply desiring privacy, this movement also stems from a growing awareness of the value of that data. The California Consumer Privacy Act (CCPA) was created in response to the public’s demands. The law took effect on January 1, 2020, and created new…

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