SRAX Inc. (NASDAQ: SRAX) Releases Results of Holiday Shopping Study, Demonstrates Power of BIGtoken Platform

January 10, 2020 12:48:59
  • SRAX’s pre-Thanksgiving BIGtoken survey of 116,000-plus American consumers found 28% planned to shop in store, 40% online and 32% both
  • SRAX COO said company’s 2019 Holiday Spending Report demonstrates power of proprietary platform to gather insights from specific audiences
  • SRAX has access to BIGtoken platform audience of more than 16 million, 100% opt-in consumers

SRAX Inc. (NASDAQ: SRAX) is revealing the potential of its platform’s data, having recently released the results of its 2019 Holiday Spending Report – a survey of 116,000 American consumers (http://nnw.fm/UYQi3). SRAX COO Kristoffer Nelson said SRAX’s BIGresearch survey demonstrates the power of its proprietary BIGtoken platform and the Company’s ability to offer timely and accurate research from specific audiences.

The survey showed that 28% of American consumers polled planned to holiday shop in stores, while 40% planned online purchases and 32% said they would buy both in store and online. Results from the 2019 Holiday Spending Report by SRAX also breaks down results by gender, age, ethnicity and…

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