- Recent data-privacy concerns cause social media backlash, result in millions of lost users
- SRAX enables users to earn compensation for sharing data, creates reliable data sets marketers can access
- Company recently partnered with Indian firm, facilitating entry into growing digital-ad market valued at $3.6 billion
The refusal of Facebook to revise its tracking practices (http://nnw.fm/2XNbk), along with increased concerns about data privacy, are among many reasons why the behemoth platform has decreased in popularity, losing 15 million users since 2017 (http://nnw.fm/GtQA0). SRAX Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company that is countering this trend through BIGtoken, its consumer managed data marketplace that enables users to own and earn from their data. The proprietary platform is giving the industry much needed user transparency and compensation, in addition to creating reliable data sets that can be sold to marketers.
Awareness among users about data privacy continues to increase as evidenced by the recent controversy caused when Facebook released a statement about refusing to change its mode of operations by use of a loophole in the California Consumer Privacy Act. Stating that its service doesn’t directly sell user data, Facebook claims it is exempt from the…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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