- Recent poll shows consumers’ increasing distrust towards companies that collect personal data
- As concerns over data privacy grow, SRAX’s BIGtoken platform becomes more relevant
- In addition to protecting personal data, BIGtoken gives users a chance to earn money for providing consumer data
Consumer data is emerging as individuals’ “most ignored and valuable asset,” yet emerging privacy concerns give consumers legitimate pause when it comes to reaping data’s benefits (http://nnw.fm/X61Sp). SRAX Inc. (NASDAQ: SRAX) is on the forefront of these industry trends due to its diligence in protecting consumers while simultaneously empowering them to benefit from their data. While offering consumers unique technology and tools to safely approve and monetize their personal data, access is then sold to marketers that benefit from accurate consumer information and opinions. SRAX accomplishes all of this through its patented BIGtoken platform, which provides compensation to users who provide consumer data.
The Pew Research Center recently conducted a study regarding people’s feelings towards data privacy. The poll showed that consumers distrust the ways in which companies handle user data now more than ever. An estimated 80% of polled adults said that they were at least somewhat concerned with…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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