- SRAX’s BIGtoken’s platform allows companies to gain transparent, instant insights from platform’s 16.7+ million subscribers
- BIGtoken surveyed US user-base in early April and again in August in bid to track changes in US consumer behavior
- Actionable insights gleaned from survey reveal US citizens’ consumption habits
SRAX Inc. (NASDAQ: SRAX), a digital marketing pioneer focused on providing consumer data management services, has recently published the results of a series of surveys carried out by BIGtoken, its proprietary consumer insights platform. BIGtoken enables its platform’s user base of over 16.7 million consumers to both own their data and monetize it in an efficient and transparent manner; in turn, the platform’s customers can submit questionnaires and surveys to BIGtoken’s subscribers, receiving rapid and actionable consumer data in return to help them better understand and serve their chosen audiences (http://nnw.fm/ltG0B).
In early April, amidst the early throes of the COVID-19 pandemic, BIGtoken surveyed its United States user base to understand how the pandemic had affected their social behaviors. The company subsequently redeployed the same survey in…
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