- Targeting combined cannabis market of 60 million adults
- Constructing cannabis grow facilities in California and Canada
- Diversified operations with cross-sector, cross-border footprints
The tide of cannabis legalization in North America is rising steadily to a flood, and nowhere is this more apparent than in the world’s two largest markets, California and Canada. The former was the first U.S. state to legalize (in 1996) medical marijuana, and, since January 1, 2018, has legally permitted marijuana for adult recreational use. In Canada, liberalization has followed a similar timeline. The Marihuana Medical Access Regulations (MMAR) were enacted in July 2001. They were superseded by the Marihuana for Medical Purposes Regulations (MMPR) in July 2013, which were then replaced in August 2016 by the current regime, the Access to Cannabis for Medical Purposes Regulations (ACMPR). Adult recreational use depends on the enactment of Bill C-45 (the Cannabis Act) by the Canadian House of Commons, which is expected before the end of summer. Together, these two markets comprise a colossal adult consumer base of around 60 million, divided equally at about 30 million each. It’s a base that Sunniva Inc. (CSE: SNN) (OTCQX: SNNVF) is targeting. The company currently has separate growing facilities under construction in these two markets, including the California Campus at Cathedral City, California, and the Canada Campus at Okanagan Falls, British Columbia.
With an economy that would place it at number six in a global GDP listing, California is now the world’s premier cannabis market. It’s a market that looks set to reach almost $4 billion in…
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