- While independent pharmacies are currently struggling due to market consolidation, there are revenue generation opportunities to be seized
- Technological solutions can give independent pharmacies more information about their customer profiles, enabling personalized campaigns
- Trxade Group has made it possible for small pharmacies to seek the most affordable drug sources and to also collect valuable data to optimize their performance
Competition continues to be a major challenge for small and independent pharmacies to overcome. As mass merchants try to consolidate with smaller industry representatives in an attempt to dominate the market, many of the independent pharmacies could perish, as a pharmacy outlook report suggests (http://nnw.fm/Sy2IS).
Independent pharmacies, however, can also benefit from massive growth opportunities in the years to come. When looking for such opportunities, potential clients are predominantly interested in proximity. Independent pharmacies are found within the community, and they’ve been known to provide a better, much more personalized service than…
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