TransCanna is Out to Control California’s Cannabis Logistics

May 4, 2018 10:42:28
  • Legalization set to compound cannabis logistical challenges
  • Build-out of state-wide cannabis distribution network
  • State-compliant cannabis track & trace software good to go

If it’s true that an army marches on its stomach (an aphorism attributed to both Frederick the Great and Napoleon Bonaparte), that observation goes to show how highly some of history’s most renowned leaders regarded an efficient logistics operation. When asked what a soldier needed most in war, Napoleon was in no doubt that it was ‘a full belly and a good pair of shoes’. ‘A good pair of shoes’ gets your forces into action in a timely fashion, while ‘a full belly’ gives them the energy to do so. As in war, so in business, as logistics giant Amazon has proven. Finished products, particularly perishables, sitting in a warehouse are really finished, if they can’t get to market quickly. Now that California’s cannabis market has expanded with the legalization of adult recreational use, the logistical challenges of getting product to point-of-sale have become formidable. The market is projected to reach $5.1 billion in 2019. TransCanna plans to seize this commercial opportunity. The company will help cannabis suppliers get their products to market. To do so, it is setting up a distribution network throughout California to serve the state’s billion-dollar cannabis industry.

Since California’s adult recreational market debuted on January 1, 2018, sales of cannabis products have been moving along at a healthy pace, albeit less than state projections. ‘In the first two months of cannabis legalization, consumers bought an estimated $339 million worth of marijuana products from retailers in California’, according to a…

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