- In a growing luxury yacht market, VMHG stands out with special emphasis on after-sale service to customers while capitalizing on uptrends in yacht market growth
- VMHG plans to raise its brand profile through both online and offline marketing, including SEO-driven internet sales and a focus on social media activity
- Long term, the company hopes to run a radio campaign and address international opportunities in several languages; a one-stop shop sales game plan is also offered
Victory Marine Holdings Corp. (OTC: VMHG) has an aggressive marketing plan to raise its brand and focus on personalized service levels after sales are made. Its strategy is to stand out in a growing nationwide recreational marine market that reached $39 billion in 2017, up seven percent from 2016, according to the National Marine Manufacturers Association (NMMA) (http://nnw.fm/X8xkM).
To stand out in this large and growing industry, VMHG is planning to offer personalized customer attention after sales are made. One-stop, all-inclusive shopping and branding campaigns are being explored, including radio ads, social media activity and…
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