The coronavirus pandemic may have put a damper on conferences and trade shows, but where there’s crisis, there’s opportunity. Social distancing and other safety measures that restrict personal interaction have given a 1980s tool — the podcast — new life. The medium was already popular; a 2017 survey found that 42 million Americans were listening to podcasts on a weekly basis. That’s nearly four times the number that go to the cinema once a week. Now that access to customary venues of recreation are restricted, the demand for podcasts is rising.
But with more than two million podcasts on the web, how do you make yours reach its target market and elicit the response you want? Here are a few tips on doing exactly that. These are insights the IBN team has identified as the podcast experts have designed, produced, published, and distributed over a hundred podcasts for…
For more information on how podcasting can boost your marketing ROI, please contact IBN Podcast Solutions
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