If you want to get up to speed on gaming in America, then head to the XLIVE Esports Summit, now underway in Los Angeles, the gaming capital of the U.S. As the conference plays out over its three days, June 25-27, 2019, a galaxy of game stars and star gazers continue to descend on Hudson Loft in L.A. to discuss esports industry growth, fan engagement, talent development, brand partnerships, monetization strategies, technology implementation, team development, collegiate-pro ecosystems, player unions and much more. Hudson Loft is a photo, film and event space located in the South Park district of downtown Los Angeles, just two blocks east of the Staples Center and LA Live.
Esports participation is growing… fast. Estimated at 335 million in 2017, the number of people watching esports worldwide is expected to rise to 580 million by 2021 (http://nnw.fm/xUp4s). Right now, a lot of that growth is taking place in L.A., home to the largest esports organization in the world after the $100 million deal that brought Infinite Esports & Entertainment and Immortals Gaming Club together.
As this esports universe expands, its pulling in endorsements from a range of unlikely sponsors. A host of companies that offer products and services not directly used in esports are jumping on the esports bandwagon. The list of non-endemic brands being promoted in esports is long and growing longer. It includes household names like Chipotle, Coca-Cola, Nike, State Farm and Sephora. The XLIVE Esports Summit is the only event catering to both endemic brands, used directly by the industry, and non-endemic brands. It’s a gathering that offers the opportunity to learn from and build relationships with some of the leading organizations in the high growth esports industry, as well as to gain insights from a roster of close to 70 keynote speakers.
Time is running out. On Thursday, the Summit will wrap up with a closing reception in a suite at the Staples Center to watch some WNBA action, hosted by MGM Resorts International. However, there’s still time to make a play.
For more information, visit the event’s website at http://nnw.fm/uGr7Q
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