Youngevity International Inc. (NASDAQ: YGYI) Building CBD-Infused Coffee Products for Wellness Market

March 11, 2019 10:50:03
  • An estimated 64 percent of American adults report drinking coffee on a regular basis, with the majority preparing coffee at home
  • Youngevity International is focused on field-to-cup distribution in the coffee market through wholly owned subsidiary CLR Roasters
  • Youngevity and CLR Roasters announced on March 6 that they plan to introduce two cannabidiol-infused coffee brands in May
  • CBD-infused beverages are becoming a popular new market space, with the potential for between $900 million and $4.4 billion in revenues by 2024

Youngevity International Inc. (NASDAQ: YGYI) is cultivating a market that appeals to the more than 100 million Americans who drink coffee, as well as consumers in the burgeoning cannabis industries, thanks largely to a breakthrough in its efforts to infuse coffee with consistent dosing of hemp-derived cannabidiol (CBD) for wellness lifestyle interests.

Youngevity announced plans to launch two brands of cannabidiol-infused coffees on March 6, stating that sales are expected to begin in May. The HempFX brand is expected to roll out as a direct sales product through…

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