- Strikes deal to supply coffee to 60-ship cruise line
- Potential market of 60,000 crew members and staff
- Enters five-year contract to supply unroasted coffee worth $50 million
The cruise industry is big business, so it’s not surprising that the perceptive marketing practitioners at Youngevity International, Inc. (NASDAQ: YGYI) have spotted the commercial opportunities therein. The company recently announced that it had expanded its footprint in the cruise line industry by adding one more prestigious brand to its hospitality business (http://nnw.fm/B9vmt). Its coffee manufacturing division, CLR Roasters, has bagged a contract with another top cruise operator. The two-year deal means roasting and serving coffee to the entire crew and staff of the cruise line, which has a fleet of 60 ships serviced by over 60,000 people from some 100 countries. It also requires CLR to supply coffee to the passengers of three luxury cruise ships. As global popularity of the caffeinated beverage continues at record highs, Youngevity’s fortunes are poised to rise in line. Our love of coffee ensures that.
Coffee has captured not just the palates of Homo sapiens, but their imaginations as well. In Brazil, where they’ve got an awful lot of it, a profusion of precepts are propagated. One such advises that…
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