- As cannabidiol oil market explodes, Youngevity expands HempFX product line
- Product diversification reduces revenue volatility
- Direct seller with its own 1,000-acre coffee plantation
- Clinched $250 million five-year coffee supply contract
If diversification is the road to portfolio efficiency, then the expansion of its HempFX product line should take Youngevity International, Inc. (NASDAQ: YGYI) closer to optimizing its risk-return position. Already well diversified with its eggs in many baskets, Youngevity is a leading omni-direct lifestyle company offering products in the top eight selling retail categories of health and nutrition, home and family, food and beverage (including coffee), spa and beauty, fashion, essential oils, photo and innovative services. Expanding its cannabidiol oil product line takes the company further along the road of revenue stability and risk reduction. With the new products, Youngevity is also doubling down on its mission to promote healthy lifestyles. The therapeutic benefits of cannabidiol oil are being increasingly recognized.
Earlier this year, Youngevity announced its intention to enter the cannabidiol oil market with a proprietary line of hemp-derived products. The timing was auspicious, for the cannabidiol oil market is expanding rapidly. Indeed, the Hemp Business Journal projects that consumer sales of cannabidiol products will reach…
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