New TV Ads Call on Oregonians to Legalize Psilocybin Therapy

October 13, 2020 14:44:22

As the November polls draw closer, campaigns are heating up on the different issues to be decided in different states during those polls. In Oregon, campaigners managed to put the matter of legalizing psilocybin therapy on the ballot, and the advocates are doing everything possible to convince voters to cast their ballots in favor of the measure. The latest effort to urge voters is a TV ad featuring a state senator who is also a family physician.

In a recorded address to voters, Oregon State Senator Elizabeth Steiner Howard, a Democrat, informs voters that Measure 109 seeks to establish a new approach to dealing with anxiety and depression by using psilocybin mushrooms during therapy facilitated by licensed professionals in a controlled clinical setting.

The medical doctor emphasizes that the psilocybin therapy will not be available for recreational use and it will not be sold in stores across the state. She also reveals that Measure 109 establishes a two-year window within which safety, training and practice standards will be developed for the psilocybin therapy sector.

If the measure gets voter approval, there will be no restrictions regarding the medical conditions for which patients can access psilocybin therapy.

Writing in an email blast to the supporters of the ballot initiative, Sam Chapman, the Campaign Manager for “Yes for Psilocybin Therapy,” revealed that it was just a matter of weeks before ballots start being mailed to voters. He therefore urged the message of Measure 109 to reach every voter before the ballots reach them, and the best way to put those messages across was by using TV ads.

Chapman also added that in the coming weeks, his campaign team hopes to use paid advertising and grassroots organizing to reach out to at least a million Oregon voters. The campaign has also resorted to using billboards to spread its message.

The advert by the state senator isn’t the only one on the airwaves. Last month, the group Heroic Heart Project sponsored a television ad whose objective was to teach Oregonians about the benefits of psilocybin therapy. However, this particular advert made no mention of Measure 109.

That notwithstanding, it isn’t all smooth sailing for the campaigners. For example, the editorial board of the most widely circulated newspaper in the state (The Oregonian) expressed its opposition to the measure in an editorial piece that showed support for another measure aimed at decriminalizing drug possession.

Additionally, Decriminalize Nature, the group behind the decriminalization of psilocybin mushrooms and other entheogenic substances in Denver, Oakland and Santa Cruz has shockingly voiced its opposition to Measure 109 saying that there is a risk that equitable access to psychedelics could be compromised by commercial interests. As the weeks to voting day roll by, experts say entities like Pure Extract Technologies Inc. will be watching on the sidelines until the outcome of the votes is announced.

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