Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF) this morning announced that it has signed an exclusive national agreement with Natural Specialty Sales (“NSS”), an Acosta company. NSS is well known in the natural/specialty market with a retail channel across America, providing Phivida access to over 2,400 retail locations in a $4.1 billion market. The national network includes major retailers including Whole Foods Market, Sprouts Farmers Market, and National Coop Grocers. The company’s OKI brand of premium CBD products, anticipated to launch in Q3 2018, will be the exclusive CBD-infused beverage brand and health supplements products represented by NSS. “There is no better partner than NSS to launch Phivida’s new OKI branded premium lifestyle range of products across the USA. With the collective experience NSS has in launching brands in the Natural/Specialty market we are now poised for success, and we couldn’t be more excited to partner with them. The product and marketing launch will begin within the Natural/Specialty channel, but we expect that conventional retailers, such as major national grocery stores, will soon follow,” Phivida Chief Commercial Officer Doug Campbell stated in the news release.
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About Phivida Holdings Inc.
Celebrating Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark standard in premium cannabinoid infused foods, beverages and clinical products. Using encapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s encapsulated cannabinoids are infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Phivida is traded on the Canadian Securities Exchange as “VIDA” and on the OTCQX Markets as “PHVAF”. For more information, visit the company’s website at www.Phivida.com.
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