Biden Executive Order Proposes OTC Hearing Aid Sales, InnerScope Hearing Technologies Inc. (INND) Launches DTC Campaign Aimed at 48 Million Hearing-Impaired Americans

July 26, 2021 12:23:58
  • President Biden signed executive order directing U.S. Department of Health and Human Services to consider issuing proposed rules to allow hearing aids sales over the counter
  • INND positioned to capture market share through online DTC sales of Bluetooth-powered self-adjusting rechargeable hearing aids
  • Company recently launched massive six-month campaign to run a minimum of 660 commercials across major networks including Fox News, Bloomberg, Fox Business Network, CNN, CNBC, Newsmax TV, MSNBC
With the aim of promoting “greater competition in the American economy”, President Biden signed a sweeping executive order in early July that directs the U.S. Department of Health and Human Services “to consider issuing proposed rules within 120 days for allowing hearing aids to be sold over the counter” (https://ibn.fm/oG58N). In anticipation of the increased demand for over the counter (“OTC”) hearing aids, InnerScope Hearing Technologies (OTC: INND), an emerging and disruptive leader in the direct-to-consumer (“DTC”) hearing technology space, recently launched a six-month national “Media Blitz” campaign aimed at an estimated 48 million Americans currently suffering from hearing loss (https://ibn.fm/kdCpp). Depending on the level of technology, hearing aids can cost up to $6,000 for each device, making them prohibitively expensive for millions of hearing-impaired Americans (https://ibn.fm/71geF). “A major driver of the expense is that consumers must get them from a doctor or a specialist, even though… Read More>> NOTE TO INVESTORS: The latest news and updates relating to INND are available in the company’s newsroom at https://ibn.fm/INND

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