- While all wines are plant-based, not all of them are vegan because traditional winemaking employs animal-based fining agents
- Vegan wines are clarified and stabilized using either bentonite or natural settlement, but vegans struggle to find such wines
- PlantX recently added vegan wines to its expanding product selection on its US e-commerce platform, targeting the growing population of vegans in the US
- The move also appears to be leveraging the trends in both the alcoholic beverage market and the e-commerce sector
While all wines are derived from grapes and sometimes yeast – meaning they are plant-based – not all wines are vegan. This is because some aspects of traditional winemaking, particularly the fining process, employ animal products. A process that stabilizes and clarifies the wine by removing hydrogen sulfide, bitter flavors (or rough tannins, to wine fiends), and microscopic particles that may cause the wine to become cloudy or hazy after bottling, fining typically uses egg whites, as well as fish and milk derivatives. This creates an end product that isn’t vegan – vegans do not consume any form of animal product.
In contrast, vegan wines, which still undergo the fining process, do not use animal derivatives. Wineries instead rely on bentonite, a clay, or forego fining agents altogether – given ample time, the impurities settle…
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