Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF), a premium functional food and beverage business, recently launched its “Oki” product line of drinks and supplements featuring hemp extracts into the mainstream market. An article discussing the company reads, “Phivida conducted extensive consumer research before the Oki product launch, during which it was able to align the product line with the ethos, habits and attitudes of its target market. The research revealed that consumers of active hemp extracts prioritize healthy lifestyles and seek out functional beverages. They are more likely to reject drinks that contain large amounts of sugar and processed ingredients, and value hemp extract for its positive effects on anxiety and its ability to boost relaxation. … The research was paramount in advancing and validating Phivida’s product design, according to Cornwell. Oki beverages are completely aligned with the preferences of functional beverage consumers, as indicated by product testing scores as high as 80 percent with a sample group of 1,200 individuals.”
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About Phivida Holdings Inc.
Phivida Holdings Inc. is headquartered in Vancouver, BC with operations in San Diego CA. Phivida is a premium functional food and beverage company focused on whole plant nutrition and natural ingredients that help best maintain overall health and balance in the human body. The company infuses organic active hemp extract into a variety of premium beverages and clinical products for everyday health. Phivida embraces and celebrates a return to organic, natural, plant-based foods and beverages, and a focus on holistic health and wellness. The mission is to help reduce the world’s dependence on pharmaceuticals and provide food and beverage choices that allow customers to live a balanced healthy lifestyle. For more information, visit the company’s website at www.Phivida.com
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